Stories Unbound.
Rebranding Podium Audio to Podium Entertainment to claim space in a market dominated by Big 5 institutions and platform giants — as the company expanded beyond audio into print, ebook, and new formats.
Branding / Rebrand
Results
Successful perception change from audio-only to full-service publishing with key authors.
▴18% Brand Mentions
▴46% Website Retention
Team
Ryan Willwerscheid // Creative Direction, Brand Strategy, Identity Design
Born & Raised Studios // Motion Graphics, Trailer Development
2025
The BriefBackground
Podium Audio had quietly become one of the most prolific audiobook publishers in the world. Then they expanded. The rebrand needed to let the industry know.
Problem
In a market where the Big 5 own the perception of quality and Audible owns the platform, a mid-size indie publisher is invisible by default. Podium needed a brand that commanded attention before a single word was spoken
Insight
The Big 5 dress like institutions because they are institutions. That's also exactly why a generation of authors and readers are looking for something else.
Solution
We gave Podium the visual language of a tech company and the energy of a cultural movement — because that's what it actually is. Bold enough to stop a scroll. Credible enough to close a deal.
