BRANDING  •  ORIGINAL CONTENT

DUST

DUST is a multi-media science fiction channel and brand that discovers up-and-coming filmmakers and brings their work to millions of fans.

We created a design system and original content design for the brand.

BRANDING

EVERYTHING IS DUST

The DUST brand was built on the idea originally presented by Carl Sagan: “Everything is made of star stuff.” This idea matched perfectly with the essence of the DUST content: thoughtful, introspective science fiction.

ORIGINAL CONTENT

Content Design

THE DUST CHANNEL

Sunday Night Dust

As a part of brand development and a way to keep channel programming fresh, we created original content blocks and produced our very own original podcast.

SEASONAL ANTHOLOGIES

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RESULTS

Over 3 years, we helped grow DUST from 500k followers on YouTube to over 5MM followers and downloads across channels (Roku, YouTube, Instagram, Spotify).

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Team

Creative Director • Ryan Willwerscheid

Motion Design & Trailers • Ignition Creative

Graphic Design • Ryan Willwerscheid

Studio • Gunpowder & Sky