50 States of Fright

Identity Design

Produced by Sam Raimi, 50 States of Fright is a horror anthology series that explores urban legends and scary stories from each of the fifty United States.

Working with Sam directly, we provided several design directions that aimed to position 50 States as the original, classic horror property within the Quibi ecosystem. We ultimately opted for a simple, ‘classically horror’ design language that could be deployed across all media, from key art to merchandising initiatives, and act as a visual ambassador to the property as a whole.

50 States quickly became the top horror series on Quibi, staking the #1 position for over 6 months. The series continued to perform well until Quibi’s ultimate demise in December, 2020.

Role: Art Director, Graphic Designer