Campaign Video  •  SOCIAL MEDIA STRATEGY

PODIUM ROMANCE

Podium Entertainment entered the romance category in 2022 and needed to build a brand new audience on social media.

CAMPAIGN VIDEO

WHAT’S YOUR FANTASY?

To launch our new TikTok channel, we first needed to leverage our current audience. We spoke to the romance fans directly in a language they would definitely understand. Lo, the Trope Opera.

SOCIAL MEDIA

TRIGGER WARNING.

To join the fans, you must become a fan. Shoutout to the Podium social team who made it happen. Here are some of our our favorites, check out our TikTok for more.

@podiumaudio Audio from @Jaclyn Kelso 🥵 If you’re looking for the perfect quick and spicy romance book, you HAVE to check out The Dare by Harley LaRoux, narrated by Jaclyn Kelso 🌶️ #booktok #spicybooks #spicybookrecs #fyp ♬ original sound - Podium
@podiumaudio What do you think he heard in there? 😳🌶️ Once You're Mine and Now You're Mine from @Morgan Bridges' Possessing Her series, narrated by @Amy Hutchins/Amelia Hugh and Walker Williams, are available for preorder now! #bookok #spicybookrecs #possessingher #darkromance #hauntingadeline ♬ original sound - Podium
@podiumaudio I'm a reader... Of course I feel personally called out by this video 🤪😳 Tag your favorite "reader" in the comments #booktok #bookrecs #romancerecs #bookish ♬ original sound - Podium

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RESULTS

  • Grew TikTok channel from 0 to 12k+ followers in under a year.

  • Grew Instagram channel from 2k to 20k over 3 years.

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Team

Creative Director • Ryan Willwerscheid

Social Team • Griffin Spurr and Megan Tsern

Trailer Production • Timon Lyander

Company • Podium Entertainment