THE ALTER HORROR CHANNEL

DIGITAL CAMPAIGN

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Overview

ALTER, a YouTube channel specializing in Horror short-fims, spent months getting flagged by Facebook & YouTube’s content filters when running promotions, so they asked me to take the lead on creating a brand-focused digital campaign with messaging and visuals that could be safely promoted.

Focusing on the idea of ‘bite-size Horror,’ we created a promotional video that encouraged fans to feed their fears by gorging themselves on all the Horror short-films they can handle.

Role

Art Director, concept and design.

 


 

Results

In comparison to the non-branded promotions for ALTER’s short films, Feed Your Fear saw a 600% increase in click-through rates (for an impressive 3.1% total CTR) and was approved through all of Facebook & YouTube’s content filters.